Wed, Dec 16
|600 Island Park Dr
Online Only Meeting - Perrin Lawson, Explore Charleston.
Virtual Only
Time & Location
Dec 16, 2020, 7:30 AM – 11:30 AM
600 Island Park Dr, 600 Island Park Dr, Charleston, SC 29492, USA
About the event
December 16 – Perrin Lawson, Deputy Director, V.P. Business Development, Explore Charleston. Charleston has been named Conde Nast Traveler Magazine’s Top City in the World Outside the U.K. and the number one Small City in the U.S. for nine consecutive years in large part because of the efforts of the Charleston Area Convention and Visitors Bureau. The organization represents 849 member businesses and 9 municipal governments. The city has been rocked this year by the COVID-19-related business closures in the spring, followed by the demonstrations and riots in May. Perrin can tell us how the group’s marketing strategy has changed given the events of earlier this year, and perhaps give us some insight regarding the outlook for restaurants, hotels, and air travel to and from Charleston. Hint: the CEO of Expedia Group was quoted this week as saying that the day an approved vaccine is announced it will be their biggest booking day ever.
Required reading:
https://www.charleston-rotary.org/2018/06/keyway-june12-2018/